So here is the email I received from a potential client (names have been changed):
"Just letting you know we have gone with a different local company for our website design. We loved your creative side, and didn't think you couldn't handle the job. However, Steve couldn't get past the misspelling of the company name in your email. The misspelling left just enough doubt in his mind, if another company with equal attributes came through, he would consider them over your company. At a recent Investor's Conference in Midway, UT, Steve had the pleasure of dining at the same table with a local website developing firm. They talked during the remainder of the conference, and a couple days later, the other company provided us with a bid. Steve felt they had equal talents, and hence we have decided to go with them. We appreciate your consideration to bid on our website project. I have passed your information to several other small business companies we do business with, so maybe something will still come from our chance meeting".
This is the exact email aside from changing the Names.
Now in my defense the company Name was a Spelled creatively and it was not really a word. It was an abstract name so Spellcheck was no help. I basically left out a silent "T".
Take away:
Always double check the Client info like, say, the Company Name prior to sending it out a corporate communication!
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